Everyday we are faced with numerous decisions and choices. And try as we may, we often don't choose the thing that we know is "good for us." Part of this is related to the fact that the "right choice" is often the difficult one—the one that involves some sacrifice of our pleasure. In every century, men and women have struggled with trying to define the proper role that pleasure should play in their lives—a legion of philosophers, theologists, and psychologists, all exploring our relationship with pleasure.

— Dalai Lama

from The Art of Happiness