Effortless doesn't mean no effort; effortless means just enough effort to be vivid, to be present, to be here, to be now. To be bright. My teacher used to call this "effortless effort." We each need to find out for ourselves what this means. Too much effort and we get too tight; too little effort and we get dreamy. Somewhere in the middle is a state of vividness and clarity and inner brightness.
— Adyashanti
from True Meditation: Discover the Freedom of Pure Awareness