In a world of role-playing personalities, those few people who don't project a mind-made image -- and there are some even on TV, in the media, and the business world -- but function from the deeper core of their Being, those who do not attempt to appear more than they are but are simply themselves, stand out as remarkable and are the only ones who truly make a difference in this world. They are the bringers of the new consciousness. Whatever they do becomes empowered because it is in alignment with the purpose of the whole. Their influence, however, goes far beyond what they do, far beyond their function. Their mere presence -- simple, natural, unassuming -- has a transformational effect on whoever they come into contact with. When you don't play roles, it means there is no self (ego) in what you do. There is no secondary agenda: protection or strengthening of your self. As a result, your actions have far greater power. You are totally focused on the situation. You become one with it. You don't try to be anybody in particular. You are most powerful, most effective, when you are completely yourself. But don't try to be yourself. ... 'How can I be myself?' is, in fact, the wrong question. It implies you have to do something to be yourself. ... If you can be absolutely comfortable with not knowing who you are, then what's left is who you are -- the Being behind the human, a field of pure potentiality rather than something that is already defined. ... Whenever you interact with people, don't be there primarily as a function or a role, but as a field of conscious Presence.

Eckhart Tolle

from A New Earth: Awakening to Your Life's Purpose